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Small Business SEO, What to do when Google Hates You

April 1, 2021

SMALL BUSINESS SEO: WHAT TO DO WHEN GOOGLE HATES YOU

Are you having trouble getting your website to rank well in Google search results? Search engine optimization (SEO) techniques can send your website to the top of the search engine rankings. If you need your site to rank higher, there are many things you can do to optimize your content and HTML.

When you do a Google search you expect the most relevant results. Google provides them because they want you to keep coming back. The last thing they want is for you to go to another search engine. Google makes its money selling Pay Per Click (PPC) ads, which would not sell if there was not an audience to read them.

Google uses “spiders” to explore websites across the Internet and check out their content. Then Google performs algorithms to rank the sites. Website show up in search results when their content correlates to a search query. No one but Google knows the algorithms and how they are weighted. However, people have spent a lot of time testing Google results to determine which signals the algorithms use.

Many small business owners have found it easier to hire a company to handle SEO for them. Web design companies are now offering additional services to cater to their clients, such as SEO marketing and social media. Here is a sample of what SEO experts have learned is important to include in a website in order to raise your ranking:

PAGE TITLE

The spiders look at your page title for keywords. That is why it’s essential that you make your titles relevant. That doesn’t mean you should write enormously long titles or repeat your keywords over and over. Google can tell and will hold it against you, lowering your rank. Take time to craft a strong title that reflects your content.

 

PAGE CONTENT

Optimizing your page content takes more skill. First your primary keywords should be weaved throughout your content without disrupting the flow of the text. If you insert your keyword into sentences that make no sense, you will be penalized for keyword stuffing. You should also consider putting some of them towards the top of your text. They still have to make sense.

 

META DESCRIPTION/META KEYWORDS

Your meta description is a short summary of the page content, usually between 2 and 3 sentences. Meta keywords are the keywords and keyword phrases used in your content. Prioritize them from most important to least important. That is because sometimes the search engine caps the number of keywords they will catalog.

 

If you hire a good web design firm, like a Blue Frog Web Design, they will handle SEO for you. That is one of the benefits of working with a company that does more than just develop your site. Having a reputable company maintain your site can save you a lot of time and frustration.

Paul Floyd is the Owner/Operator of Sacramento based Blue Frog Web Design. He is a leading expert on Web Design, WordPress, HTML, Graphic Design, SEO, Local Marketing, Social Media Marketing and much more.

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Cheap Web Design Between Your Hard Drive and the Internet: Uploading Intelligently

March 31, 2021

Have you got your brand new shiny website all polished up and ready to share with the world? Is the hosting service picked out and ready to go? It’s a momentous day! All you have to do now is upload your data and let the rest of the world check out your site. You know how to upload data to a web server, right? No? Well, thank goodness you have found this article! Don’t worry; uploading will be a breeze.

If you’re in a real rush to get your site online and you don’t want to waste any time, you can always use the upload tools available through your web hosting service. These will most likely be browser-based and user-friendly. They’ll be able to guide you through the basics of picking out the folders where you’ve stored your site and transferring them to the server. Like any computer interface designed for novices, though, this method has its limitations.

Let’s say that instead of leaving it until the last minute, you decided to learn a thing or two about handling uploads before it was time to take your site live. Smart! In that case, you should get to know your way around FTP. FTP (File Transfer Protocol) is the venerable, reliable way to get data off your computer and onto the hosting provider’s server. The strength of FTP transfer lies in the unbeatable level of visibility it gives you. You’ll be able to see (and manipulate) exactly how your files are laid out on the server, which can be essential if you intend to run a site with advanced features.

Although FTP is powerful, it’s time-consuming, and even experienced users can get confused with it. As an alternative, you can teach yourself more modern, advanced file transfer methods. Look into SCP or an SSH client. If you get really ambitious, you can install an upload client of your own. You’ll have to learn a lot to handle your uploading this way, but it will enable you to tailor the process to your exact needs. This can be a time saver, especially if you intend to do a great deal of uploading.

Here is a quick note on security. Whatever upload method you use, it will require a password. This password may be the most important one associated with your website. Protect it vigilantly! Change it frequently, too. Since it needs to be very secure and should be changed often, making it memorable may not be possible each time. If you have to write your server password down and refer back to a note each time you log in, that’s a small price to pay for the security you need.

This should give you a general overview of what it takes to get your site uploaded to your server where it belongs. You can pick out an upload method that suits your current level of expertise. You can always move to a more advanced system in the future; all it will take is a little bit of additional self-education.

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Photographing The Eclipse

March 30, 2021

So on Friday morning (20th March 2015) at around 8:30am we are due a partial eclipse. Depending on where you are located in the UK will depend what percentage the eclipse will be but somewhere between 83% and 94% is predicted for the country. The further south you are, the less the percentage will be. It will be a total eclipse of the Sun and Moon in Norway so much of Scotland will be over 90%.

So I’ve been asked over the last few weeks how to go about photographing such a rare event. the last one was in 1999 and from memory, everyone got very excited about it and spent a long time talking about it and then it was the cloudiest day ever with heavy rain so the event was pardon the pun, a wash out! SO here is hoping for some better luck this time.

In order to photograph the sun successfully you’ll need a Solar Filter. You can buy them from Amazon and prices start at around £15. However, if you’d like to try and photograph it but you don’t have time to get one, I’ve been looking at a couple of DIY options. I must say at this point, try these at your own risk. There is no reason that I can see why they won’t work and they should’t wreck your sensor but there is always a chance. The first option that seems to be the most popular is to just buy an emergency foil blanket. You can buy them from Outdoors shops, DIY stores or Halfords for just a few pounds. Simply wrap it twice over the front of your lens and put an elastic band around it and you are good to go. Another method that some people have tried is using a A blank cd has also been used but they’re not as effective as the emergency foil blankets. If you look through them and hold them up to a bulb you’ll see through them just about. I’ve seen examples where people use an empty round small ice cream container covered in gaffer tape but these are a little overkill I think.

So now you have figured out what you need, you need to remember a few basics before you try this. First off DO NOT EVER look through your viewfinder at the sun. It may well blind you! If your camera has live view then just use this.

1. If you are aiming to shoot just the eclipse as your subject then use a telephoto / Zoom Lens. At least 200mm which will be around 300mm on a cropped camera.

2. Look through your viewfinder at a stationery subject in the distance at least 50 + metres away.

3. Set your camera to manual focus on the lens and the camera body or in the settings.

4. Turn your lens focussing barrel all the way around either clockwise or anti clockwise until the subject in the distance is in focus. Infinity focus is usually just back a little bit.

5. Now your focus is ready, make sure your camera is set to fully manual.

6. Adjust your aperture to the smallest aperture. That is the largest F number (around F22) This makes sure that the smallest amount of light possible hits the sensor.

7. Turn the ISO down all the way. You’ll have either 100 or 50 ISO as your minimum. Again, this in effect makes less light fall on the sensor.

8. Now adjust your speed accordingly. Try starting out with a 1/4000th exposure.

9. Now either attach your solar filter and then wrap the emergency foil twice around your lens and secure it with tape or an elastic band. make sure you don’t knock your focus ring.

10. Aim your camera on a tripod towards the sun and line it up with live view. It is a fairly good idea to lock your mirror up too if you know how to do it. It will be in the menu settings.

11. Now place a little black tape or masking tape over your viewfinder just so you don’t look in to it.

12. Switch live view on and you are now good to go. Experiment with exposures. Ignore pretty much what your live view shows apart from the framing. Check the images afterwards and use your histogram where applicable to check that large portions are not thrown out.

The latest information I have is that the eclipse should start in the middle of England around 8am and end around 9:30am.

Should you get the bug for this and you would like to learn the art of shooting Star Trails and making time lapse videos then our on line ‘Shooting Stars’ video workshop make s great starting point.

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How To Rank Higher On Google

March 30, 2021

There is no sure fire way you’ll ever ace Google’s smart algorithm every single time. However by using this simple 10 step process you will have a better chance of success.

Remember every article you write equates to a sales rep that works 24/7 for you. So you effectively want to achieve the best representation of what you have to offer with your words and good quality Search Engine Optimization (SEO) practices.

LET’S GET STARTED SHALL WE?

1. Select a keyword phrase as your theme. Your first step is to choose a keyword phrase to base your article on. Use your keyword as a theme and try not to solely focus on that phrase alone. Otherwise your content becomes narrow in discussion and you’ll end up keyword stuffing your content.

2. Check your competitors in the Google Search Engine Results Page (SERPS). Ideally you should check your competition in Google before committing to a phrase. Although your keyword software suggests that a phrase is low in competition it could be the case because there are too many authority sites listed in the results.

The keyword tool I use is Jaaxy which gives an excellent gage on competition data. You can try 30 searches for free.

3. Write your content in small chunks. This is due to the fact that there are more mobile users accessing the Internet. It is also ideal if you write using a mix of:

*Small Paragraphs
*Header Tags
*Bullet Points
*Numbered Lists
*Bold
*Italics
*Underlining

You only have 8 seconds to convince a visitor to stay on your page. Following these guidelines will ensure he or she will stay on your page long enough, equally reducing your bounce rate.

4. Adding your keyword to the Meta Title. Some may argue the next two steps. I however have done some testing and I have found it is important to add your keyword to the Meta Title. Also ensure you keep the text to 55-60 characters.

5. Adding your keyword to the Meta Description. Again you’ll need to keep your text to a minimum which is 155-160 characters. If appropriate I also add a simple call to action such as “Click Here” or “Read More”. You can achieve steps 4 and 5 with the All In One SEO plugin.

6. Include an image or more where appropriate. Adding an image to your content will help you achieve social sharing with sites such as:

*Flickr
*Pinterest
*Instagram

A good free resource for images of which I use is CreativeCommons.org. They have a fantastic range of images to suit all niches. Your only requirement is to provide a link back to the owner of the image and a link to Creative Commons for the licence.

7. Link to an internal page on your website. Link to other pages on your website especially older content. Internal linking is fantastic for SEO and improved rankings. Make sure you use anchor text that is relevant to both pages and link out to an authority site in your niche if possible.

8. Test your Conversion Optimization. To test if your page is going to convert well, incorporate a small PPC Campaign. You could spend around $5-$10 to see if your page is achieving the results you want.

Although this won’t directly impact your rankings it does help you to prepare and get the most out of your top rankings when achieved.

9. Socially share your content with the major networks. Gaining social popularity is very important for search engine rankings. The top networks who play a major role in your ranking scores are:

*Facebook
*Twitter
*Google Plus
*Pinterest

You can get a number of free WordPress plugins that will automatically submit your posts to these networks. Be sure to add social sharing buttons to your pages and posts.

10. Create a YouTube video or a podcast. YouTube videos are a great way to achieve higher rankings. If you’re not comfortable being on camera you can always do a PowerPoint presentation with your voice or appropriate background music.

The other option is to create podcasts and record your article. This is easily achieved with your voice recording app on your phone.

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BONUS STEP – HOW TO RANK HIGHER ON GOOGLE

Once you have made all the necessary changes you can complete the process by telling Google you have updated your page. For this final step I will be assuming you have Google Search Console.

1. Go to Crawl
2. Go to Fetch As Google
3. Enter Your Updated URL
4. Select Fetch and Render
5. Select Submit To Index

The final part of this process is to select whether you want only the URL in question to be crawled or all direct links. Select Go and your done! I would also recommend re-submitting your sitemap for good measure.

There’s no guarantee your page will be indexed higher than it currently is but these simple steps can greatly increase your chances. Every time you write a new article use these steps then move on to your next article. Give Google a chance to analyse your page.

Also remember that over time, there are literally hundreds of other keywords you will rank for. Just because a keyword phrase has a low search volume, keep in mind that your entire page is full of additional keyword phrases! The more content you write and publish the easier it will be for your pages to be indexed and ranked much higher naturally.

The above steps are available on a replay of Jay’s Live Video Classes at Wealthy Affiliate. If you would like to subscribe for this class and other replays inclusive of a weekly class CLICK HERE .If you have any questions about these steps to rank higher in Google please leave your comments below.

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Web Design Packages Tips for Backing Up Your Website

March 29, 2021

Whether you’re making money with your website or even if you’re just using it to show off your personal style, you most likely don’t want to lose your progress. Most people end up putting a lot of work into their websites, perfecting everything from constant fine-tuning. If something happened and that progress was lost, you may lose a lot more than your data. Use some tips to help you back up your content.

You should back up your site in several instances. It’s not only enough to have a backup of the latest version. For instance, if you’re planning to institute a few new changes on your site, something could go wrong and leave you starting from square one. But if you have a fully backed-up copy of your site, you won’t have to worry about these potential disasters.

Where you keep your site’s backup files is also very important. If you’re keeping them online somewhere, then you have to worry about what happens if that particular server crashes. So your best bet here is to back up in multiple instances and through multiple mediums. Put your info on a flash drive and have it backed up online in a few cases. This is the best approach.

Once you do decide to backup your files in multiple instances, you should spread them out over more than one location. A lot of people will put them on a flash drive, but they’ll simply put that file back onto their desktop. So everything ends up saved on the PC or on the internet. Cover your bases more by purchasing an inexpensive flash drive and storing your data in a drawer, a safe, etc. The idea is to ensure that you always have your files around.

When choosing a web host for your website, you want to make sure that the host in question also offers you an assortment of backup solutions. A good web host should provide you on and off-site storage for your files. That’s not to say that their saved version of the site is all the security you need, but it is a good step in the right direction.

As a website owner, you have to get in the habit of saving your changes every time you make them. Even if you’re only making a small update, you should save your htaccess (hypertext access) file to ensure that you can load up your HTML and other files if need be. Hopefully, you will never end up losing your important data. But in case you do, new versions of your htaccess file will save the day.

Sometimes it’s the small changes made to a website that cause the biggest problems. When you’re going through the files on your server, you may be changing names and file paths. This is something that’s hard to keep track of. Just make sure that you’re labeling everything correctly and specifically, and make sure that you’re backing up the files.

Getting into the habit of backing up your website will ensure that you never end up losing your valuable data. It might seem like a chore, but it’s something done in seconds once you get the hang of it.

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How Can SEO Services Help My Business?

March 28, 2021

SEO services help your website get better results from search engines. Whether or not a website will succeed is due in large part to how a search engine recognizes the website. Research has found that the way that as many as 90% of people get information online is to do a search using one of the many search engines. Websites are ranked on search engines according to how important they are thought to be and other factors. Anytime a search is done online, the search engine shows results ranked in order and people tend to go with the results that show up first. That is why are so important if you want your website to get the traffic you need to make a profit.

You can find a lot of companies offering online. Anyone who wants real results needs to be sure he thoroughly researches any company he is considering working with. Make sure that the company has search engine optimization services that can actually help you grow your business and that will work with your specific website. When you use SEO services, be sure that you monitor the results so you know if they are working or not and if your business is seeing more leads come in to the website.

You have a variety of options when it comes to that can improve your website. You need to look for search engine optimization services that are based on the methods used by Google, as well as other search engines. The only way to get traffic to your website is to have it show up in the results when people use search engines. The whole point of your website is for it to bring in a profit for you and it can’t do that without traffic. That is why you need to find good to help improve your search engine rankings.

A big part of all SEO is researching keywords. When you have good keywords associated with your website, you improve your chances of success. People looking for information online are going to be searching with specific keywords. It doesn’t matter how great the goods or information you offer on your website if your keywords are not the ones that are used in most of the searches. You won’t show up on search engines without good keywords. You need to research keywords carefully as part of any of the SEO strategy.

You also need to consider content optimization when looking at a search engine optimization campaign. Your website needs up-to-date and relevant content if it is going to get a lot of traffic. You can use link building as one of your search engine optimization methods if you want to make sure you have a website that is well-optimized. You should create links between your website and others with related content, goods, and services. You could also use pay per click marketing in order to improve your rating on search engines. Pay per click lets you advertise your website in a variety of places.

If you use SEO the right way, you will see a big jump in your profits from your website. You have to know what tools to use and how to use them in combination with each other if you want to improve your search engine ranking. Only the best should be used if you want great results.

 

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10 Ways To Promote Your Online Business

March 27, 2021

10 Ways To Promote Your Online Business

You’ve got your website built, it’s got all the gizmos and gadgets, and you’re website is “live” on the server. Now what? How do you get customers to your site? You can register with the search engines and directories. There are several good services out there to choose from.

How else can market your website to make it stand above the crowd? Here’s some tips I’ve picked up along the way.

1. WRITE A NEWSLETTER: Newsletters are one of today’s best marketing tools. They have great pass along value; if someone likes your newsletter it’s easy for them to email it to a friend. It is a credible source of information. The key to doing a good newsletter is to give your readers information they can use. Make it worth their while to read. Be careful not to make it one big ad for your company. That will turn people off.

Newsletters let your readers get to know you. When people trust you they are much more likely to BUY!! Lastly make sure you only send your newsletter to people who want it. People are very turned off by spam. The last thing you want to do is turn off a potential client.

Want to promote your new newsletter? Write a paragraph describing your newsletter and submit it to a newsletter announcement site. Here’s one to try: www.list-city.com.

If you are interested in writing a newsletter the foremost authority on newsletters is Mershon Shrigley, at http://www.womansadvantage.com/bwa

2. SUBMIT AN ARTICLE TO OTHER NEWSLETTERS AND EZINES: Subscribe to their newsletter before you pitch your article to them. When you pitch the author, tell him why your love his newsletter before you ask him to publish your article. Tell him why your article will interest his readers. Keep your article short and the self promotion minimal. Offer to promote their newsletter in turn for them promoting yours. Be sure to thank folks who do publish your article. A little thanks goes a long way!

3. NEWSBOARDS AND EMAIL-DISCUSSION GROUPS: Post a paragraph about your products and services and items of interest on your site at newsgroups. Listz is a great newsgroup directory. Dejanews is a top rated newsgroup you shouldn’t miss!

4. LINKS ON YOUR WEB PAGES – Links are a very cost effective way to increase traffic to your site. Sites you link to should be sites you like, complement your services, and add value to your site. Don’t just add links for the heck of it. This will junk up your site and you’ll lose the credibility of your visitors. Reciprocating links are a fantastic way to drive traffic to your website. Be nice: don’t link to someone’s site without their knowledge.

A recent survey of ten ezine publishers shows that 80% of their traffic comes from links in other newsletters or at other websites. Many major search engines ranks sites according to the number of sites linking to yours.

5. GIVE AWAYS – What “gift” can you give readers who come to your site. Is there a fun quiz for them to take, a helpful article they can read, a bit of humor, a quote, a great book you read, or resources they can use? Make sure that visitors feel rewarded when they visit your site. Change the “gift” now and then. Give them a reason to keep coming back to see what’s new and tell their friends about your great site.

6. EMAIL SIGNATURE – An Email Signature is a few lines of text that goes at the bottom of emails you send. It acts as your online business card. A good signature will be brief, list your name, company name, what your business does and why it’s better. It should also include all ways for people to reach you including e-mail address and your URL. Be sure to make it a hyperlink so folks can click right over to your website! Here’s your chance to mention new products, or your newsletter. Keep it fresh so it captures your readers attention. Use borders to make it visually exciting! Use your imagination, play with the characters on your. Here’s a few ideas for you: ~~~~~~~~ ~*~*~*~*~

7. BANNER EXCHANGES: This is a great way to advertise your site! And many of them are FREE! Here’s some to try: TrafficX.

8. FREE LINK PAGES: List a link to your site for free on a link page! Try BizBot, Link Booster.

9. FREE ADVERTISING: Take advantage of free classified ads. These are a great way to BE SEEN. Most ads are free with upgrades available for a fee. A hassle free guide to ezine advertising is The Directory of Ezines.

10. TELECLASSES: Offer a free teleclass to visitors. Know someone who’s a real expert in their field? Ask them if they’d teach a teleclass with you. Renting a telebridge is pretty inexpensive. This is a powerful tool for attract potential customers. You can offer a follow up coaching group on the subject. This is a great way to add more value, get closer contact with potential customers, and even make some money!.

I hope these tips help you promote your online business and increase the traffic to your website! If you have any questions or comments I’d love to hear from you. Happy promoting!

 

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Got The Flashing Red Light On XBox 360 Error? Easily Fix It Fast

March 26, 2021

Flashing Red Light On XBox 360 is a common problem experienced by many XBox gamers. The number of flashing red lights found within the ring will usually point you in the right direction of how to solve the problem. Below is a quick break down:

One and three flashing lights – This usually signifies that hardware within the console has failed. The following are possible causes:

▪ Power supply problems.

▪ System may be overheating.

▪ Possible Network Interface problem.

Hard drive is not properly set in place.

Two flashing lights – This usually means that the console is really hot and has overheated.

Four flashing lights – When you see this error, there is a very good chance that the AV cable is not properly being detected.

Things to try

The first reaction for many people is to call Microsoft. Before trying to call the support team there are a few things that you can check.

1. Make sure the hard drive is properly snapped into it’s slot. Turn off the system, remove the hard drive and then re-install it again. You should hear it snap in nicely. Try turning on the console and see if it solves the problem.

2. Test the power cable and cables that connect the console to the TV. Try borrowing a friend’s cables and using it on your system. If the problem gets resolved, then you need to get a new pair.

3. Try cleaning the dust from the air vents. If the console is overheating, it could be that there is some major dust build-up in the vents. Also, consider moving the machine to a better ventilated area. There should be sufficient space around the console.

If you’re still reading this article, my bet is that you’re still having a problem. If you’re lucky, the console is still in warranty and you can get it fixed for free. If the warranty is expired or you have already tampered with the box you will have to pay service charges that usually start at $150. Either way you will have to wait for about 4 weeks to get the system back. The other option is to repair the console yourself.

Using a simple step-by-step repair manual like the Flashing Red Light On XBox 360 Repair Guide to quickly fix your console.

It’s not possible to fix this problem without the help of a manual. Gamers that have tried, without the guide, have ended up screwing up the system even more. When you get the guide, you can follow the steps by reading the instructions on a pdf file or watching the step-by-step video guide.

When you get this error, try cleaning out the air vents, remove and re-install the hard drive and test out the TV and power cables. If you are still having a problem, use the repair guide and within a few hours you will have the system working again.

How long has your system been down? Don’t you think it’s time you took this into your own hands? Visit: Flashing Red Light On XBox 360.

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SEO Backlinks-Best Way To Get SEO Backlinks

March 25, 2021

Simply, a backlink is any hyper link that’s obtained by one website to another web page. It also associated with Search Engine Optimization (SEO). The actual question could be asked that why it is extremely critical to have got a mention it. The most effective lies down below. Inbound link SEO is the procedure where by any website could possibly get visitors attraction. Now-a-days, the search engines are and some also using or checking how many one way links a web page must carry out a directory of more popular online services.

There are many methods to do that. Many of them are free of charge and a few of them can make you price tag.

1. Blog Post: Blog post could be a very successful since it doesn’t must have real work. It is possible, basically write your factors and allow the high ranked websites do the rest.

2. Testimonies: You can easily leave your customer reviews wherever you go to purchase one thing; food, clothes components as well as an or anything, just leave a report. If the company lies your testimonial you will get one-way link free.

3. Sociable Social book marks: If you want you can create a web based book mark so you can you will see this to get more detailed use.So provide you with a free backlink. Isn’t it really easy and fascinating!

4. RSS Directories: Al l around the world, at present, RSS Directories are traditionally used to discover a particular topic by distributing the RSS feed to the current directory site, websites get a link back to it. To publish your RSS feed auto-magically, you need to use Fast RSS Submission software. It’ll saving time.

5. Joint Ventures or Cooperation: You are able to ask your friend to link back to your site. When they can’t you can easily inquire further if you can execute a guest post which has a link/

6. Link Bait: Link bait is articles which is a great deal effective that individuals are compelled to share it, talk about it. If you’re able to create an extremely content that many of us have fun with this a great deal they should focus on it tweet it and like it. Breaking news, hot topics, infographics can be some illustration of it. Honestly, it’s really a great tip to increase your back link Seo optimization.

7. Article Submission: A lot of people talk this way article writing doesn’t work these days. But, that is certainly totally spam. It could be the actual cause if you achieve your website #1 graded 1 day. But, submitting 2 or three articles, and wishing that this site work better perfect would be silly. You must submit articles everyday and achieve that to your website acquire #1 ranked.But, presenting a lot of content pieces is incredibly time harming. In this case, you may use the software. Feel free to use syndication software; it’s nothing but marketing software. All that you may be to do just put necessary details and turn it on.

8. Prizes: Keeping funds like annual, monthly may bring you a link. Because its entertaining and also a matter of talk about. It is of course that this idea will make a huge buzz for you personally.

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Web Design Process

March 24, 2021

LISTEN

We’re going to be starting by asking you some questions. Firsty, why do you want a website? (Huh? Thanks Captain Obvious!) – No, seriously. This is one of the first questions to ask.

Your website has to work for your business. What are your business objectives? If you’ve got any of those fancy documents like a strategic plan, a business plan, or even the coffee stained napkin you scribbled on during lunch. Take a look and think to yourself – how can my business grow by being online? What are we trying to achieve by having a website? Lead generation? Brand awareness? Sales?

Get in touch with me today, and I’ll give you our Website Worksheet. It’s going to ask all the questions we need to start forming a picture of what you NEED your website to do, what you WANT your website to do, and how you want your website to LOOK.

Then it’s a case of sitting down over a hot coffee for an ideastorming session. We’ll take a pinch of responses from our worksheet, a dash of tried and tested website best practices and mix with a large swig of inspiration to whip up a batch of pure awesome.

PLAN

We’re then going to step into the first of the visual processes by wireframing. This is a process of creating a black and white sketch of your website (we use a great wireframing tool, Balsamiq) which is a great way of stripping away the visual aesthetics of colour and style and looking at function. And it’s easy to change things up if it’s not going down the right path. We’ll explore customer journeys through the site and look at how we make things simple to enhance the users experience on your website.

We’ll be looking at what content you’re wanting, and how people are going to find it. We’ll develop a structure, the architecture of your website (commonly known as navigation) to make sure that we create paths to information, and make it obvious (cow paths – the path most trodden).

We’re going to think about all the things that flick, swipe, slide, click, hover, zoom and wipe to make sure they’re going to do it in an orderly and acceptable fashion.

And (oh wait, this is the ..fun.. part). We’re going to document the lot in to technical specifications.

DESIGN

This is where we don our berets, grab the paintbrushes and start playing Vivaldi (or find an egg carton and fill it with acrylics then go nuts on the wall of the shed). More accurately, we’re moving in to the design phase, and this means we’re going to be working on a colour pallete – looking at your logo, style guide, corporate documents or any other existing collateral to ensure brand consistency (or do something completely off the wall.. if that’s your thing).

We’re going to take the sketchy grey wireframes and refer back to the website worksheet to pull together a website theme that matches your business, not just for brand consistency, but also your business’s personality. Let the character of your business come out in the design.

DEVELOP

This is the nerd out bit. We’re putting all the collateral developed so far – the worksheet, the tech specs, the visual design, the information architecture and we’re shaking the box of Lego to make sure we have all the pieces and then start connecting the dots. This is ground zero. The concrete slab for the new build. We’re going to build your website on rock solid foundations, starting with the WordPress CMS, backed by millions of users, developers and businesses worldwide, WordPress is the leading CMS for websites worldwide. We’ll also be validating and testing all the website code under the hood before deployment to make sure all the glitches are out of the system before your customers start peeking around. We’ll also be on standby for website launch (wearing a cape and rocket boots no doubt).

MAINTAIN

A website is not a “set and forget” business tool. It should be part of your ongoing marketing collateral. We’ll set you up with anayltics and reports to help you understand how your customers are using your website, and provide insights to help you target your ideal customers. We can also help you enhance your rankings on major search engines through additional search engine optimisation, and online marketing strategies.

RESOURCES

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5 Top Reasons Websites Fail

March 23, 2021

Over 90% of websites can quietly disappear and on no account be missed by everyone apart from their owners. It’s depressing, but authentic.

With the vast array of “site building” tools free on the advertise in the present day, everyone can build a website. Building a website to facilitate moving parts – is a further story.

The top 5 reasons to facilitate largely websites fail to profit are;

1. Ineffective strategic planning. No individual devices to fail, but failing to intend is a proficient way to fix it. You need to know who your likely customer is, looking on demographics, but furthermore on psychographics. You need to know how you will get hold of them and how you will convert visitors to buyers. You need to know how you fit buyers into do again buyers. And, you need to include all of to facilitate in the planning stages of your website.

2. Many “web locate designers” don’t know everything but design. The base line is to facilitate you goal up with a website to facilitate looks unlimited, on slightest to you, but doesn’t fix much to ring the cash register.

3. Many marketers don’t know design. The tangle isn’t television, or means of communication, or point marketing. Using a line suited to a further form (such as television or point marketing) is like running a text announcement on tv. You can, but why would you hanker after to? Making use up of the unique aspects of marketing to facilitate single the tangle can offer will outcome in greater response and profit than using a few individual offline method by yourself. A little marketers are to finish cluing in to the detail to facilitate present and well chosen graphics can greatly affect your base line, but they are little and far among.

4. Poor html development skills Anyone can pick up a imitate of Frontpage or a few other such “design software” and hang in a daze a shingle. And they fix. I obtain rejection conundrum with everyone building their own locate. Quite the dissimilar, I admire everyone to facilitate wants to be trained how to build and argue their own locate. (That’s why I offer stand present & shape design.) However, after a website designer does not know why errors occur, or fix not know to facilitate the sites they build are not browser and platform compatible – and they are charging populate in support of their happen as expected – their customers will fee in support of the designer’s lack of facts in lost sales.

5. Lack of promotion Websites don’t roll up with traffic on the flap. A well designed website is all set in support of promotion. It moving parts in all browsers and on all platforms. It looks proficient rejection trouble pardon? Screen size the visitor has. It moving parts on a MAC and it moving parts on a PC. It moving parts in to be precise and it moving parts in Opera or Firefox. It is not explicit and all set in support of the search engine bots. It has a mailing listing record all set to accomodate the populate to facilitate will join your listing or otherwise perceive into your conversion intend. But, it doesn’t roll up with a line up of populate all set to pay money for. This seems to be shocking to many website owners. They seem to think to facilitate if they obtain a fine website, the dollars will start rolling in. Not so. Good design revenue it moving parts in support of all and sundry and is all set in support of you to happen as expected it. Bad design revenue it doesn’t happen as expected in support of all and sundry and won’t happen as expected even if you fix.

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WHAT IS INSTAGRAM STALKER AND HOW DOES IT WORK?

March 22, 2021

They could find out you’re stalking them and immediately block you, so what’s the solution?

WHAT IS INSTAGRAM STALKER ?

Instagram stalking has become very common, with all of its benefits and drawbacks. I recommend using Instagram Story Stalker if you want to track every Instagram user page anonymously from anywhere on the world. It has a custom search engine that allows users to locate the tags, posts, and stories associated with any user profile.

WHAT IS INSTAGRAM STALKER AND HOW DOES IT WORK?

Furthermore, you have keys to their place. It’s a simple software that even works as an Instagram Web Viewer. All statistical data, such as famous and trending Instagram messages, is shown.

WHAT IS THE INSTAGRAM STALKER AND HOW Can I USE IT?

Here’s how to perform a material search:

  • Make a note of the Instagram Username you’ll use.
  • Paste the copied username into the search bar given.
  • If you’ve clicked the search icon, you’re done!

All related results, including any message, picture, video, Instagram story, and venue, will be shown on your phone. It facilitates and expedites your quest!

Why Do You Use Instagram Stalker?

The Instagram stalker not only allows you to browse the content, but it also allows you to save it for later usage — you can save the data to your gallery and use it while you’re not connected to the internet.

Another great benefit by utilizing the Instagram stalker is that you don’t have to go through the trouble of filling out sign-up forms — there’s no need to access or install something.

Who wants to spend time with a stalker service whose reports take a long time to appear? This operation, on the other hand, is lightning quick. You’ll get the most current findings in a matter of seconds!

Want to avoid revealing your true identity while stalking? It’s the perfect forum for you because it guarantees total confidentiality and privacy.

There are a lot of Instagram stalker websites and applications that appear to be the best media for harassment, but beware—most of them are bogus. Real details will not be given. Furthermore, there is a possibility that your privacy may be compromised. As a result, you must be very cautious when selecting an Insta Stalker, as this will save you time and effort.

What is the Aim of Instagram Stalking?

The word “Instagram harassment” is sometimes misunderstood. When I first learned about it, I assumed it was a pejorative word, and that stalking behaviors on Instagram were limited to collecting details regarding an ex-lover or an old crush! It is not, however, restricted to that – Instagram harassment has grown significantly over time, with significant positive outcomes.

What is the significance of Instagram stalking?

If you glance at the specifics of your smartphone’s time use, you’ll see that Instagram accounts for two-thirds of the time we spend online. We’ve practically placed all of our everyday tasks on the app, and it doesn’t seem that we’ll ever go back!

We are highly inspired by what we see, read, and watch on Instagram since it is a visual medium, and pictures have a powerful psychological effect. As a result, advertisers are moving their promotional strategies on these channels and betting on e-commerce to broaden their horizons. I’m sure you took a dress because it was owned by one of your favorite influencers. You may have wasted money on a lipstick merely because a writer suggested it.

As the Instagram user base grows, marketers are turning to the visual medium to expand their customer base. It has evolved into a credible source of commodity knowledge over time. Furthermore, the Instagram developer team is continuously launching new changes and introducing user-interactive tools to support small businesses and improve the e-Commerce movement via their app. As a consequence, the company’s potential growth is mostly dependent on your brand’s visibility on the Instagram platform.

So how do you go about doing it? What is the best way to reach the target audience? How can you figure out the Instagram user accounts would be involved in purchasing your products?

“Active Listening” is a trendy concept that explains how companies utilize their stalking expertise to share favorable feedback for their business on Instagram. It has the potential to significantly aid your company’s rapid expansion. However, as you succeed at something, you run into certain roadblocks, which Instagram Stalker helps you overcome.

Keep an eye on Instagram’s ratings and comments.

Managing an Instagram business page is a difficult challenge since you must engage the followers to keep their focus. It is a vital prerequisite for brands to have well-managed Instagram pages. In reality, Instagram accounts have evolved into a valuable tool for businesses, with a significant impact on revenue.

When you’re on Instagram, people are still talking about your company, which can have both a positive and negative effect on your market. As a result, you must keep an eye on it. Still have an eye on the rivals’ ratings and tactics. A single derogatory remark received by a customer has the ability to tarnish your brand’s image and contribute to the loss of potential customers.

Some companies rely exclusively on Instagram feedback to reach out to prospective clients. As a result, any bad review will cost them a lot of money and drive away customers.

When you run a brand’s Instagram site, you must collect information and devote resources to discovering your fans’ preferences. What are their thoughts on the product? What are the motivational forces that would hold them faithful to you?

Your target audience wants great content from you, so you must handle your Instagram profile in accordance with their preferences. You will get the best way for attaching helpful functionality and articles to your items by utilizing the Instagram Stalker.

You may also use Instagram Stalker to locate bloggers/influencers whose fans are more likely to be involved in your brands and give them packets for feedback.

 

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Top 5 ways to Keep PC in Good Health

March 4, 2021

1. Disk Space

One of the best ways to keep your computer up and running is to keep track of the disk space.  If you free up disk space you can drastically improve your computers performance. In lay man’s terms the more space free the faster your computer is going to run. Your Windows OS comes equipped with a disk clean up tool that will help you free up a lot of hard drive space. The disk clean up tool will identify the files that are not required and can be removed safely. Typically, temporary Internet files take the most amount of space because the browser caches each page you visit for faster access later. These can be removed on a temporary basis. Run it once in two weeks for best results.

2. Speeding up your computers access to data.

Fragmentation slows down the overall performance of your system. When the files are divided the system must search the entire hard disk to piece the file together when it has been opened. The response time of your system then will be very long. To fix this problem you have to use the defragmenter. Windows provides you with a Disk Defragmenter that should be used at least once in 3 or 4 months. After you run the disk defragmenter windows would have consolidated all the fragmented files. Now with your files stored neatly and in an organized manner your systems response time will increase. And your computer will run much faster.

3. Protecting your computer against Spyware

A spy ware collects personal information with out letting you know or asking for your permission. Spy wares can get information about the websites you visit, the user names and passwords for all your logins, and all info that you hold confidential. To combat this threat its best you have a powerful firewall installed and have a reputed anti virus installed.

4. Detecting and repairing disk errors.

Apart from running the disk clean up and disk defragmenter to boost the performance of your system it’s vital that you check the integrity of the files stored on your system.

You can easily do this by running the error checking utility. Your hard drive can develop bad sectors by frequent use. Bad sectors very drastically slowdown your system’s overall performance. And can some times make data writing, file saving difficult or some times even impossible. The utility scans your hard drive for bad sectors and scans files and folders to see if any of them have been misplaced. If you use your computer frequently you should run this utility at least once in two weeks to help prevent data loss.

5. Keep your system registry clutter free.

The system registry is the backbone of any Operating System. After frequent computer use the registry gets really cluttered and most of the applications or programs that you have recently uninstalled or deleted would leave behind a lot of unnecessary registry keys which just clutter the registry database. Your computer needs the registry to be clutter free and organized in order to work efficiently. Doing this manually is not recommended as one simple mistake could cost you a system crash, and you loose all your vital data. It’s best you use a certified costumer trusted registry cleaner such as XXX. It will clean up all unwanted registry keys and fix old registry errors. It’s best to go for the paid versions rather than the free cleaners as they do not do any good they occasionally cause system crashes. So make sure you use a registry cleaner such as XXX to clean up and fine tune your registry.

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5 things absolutely everyone should do with their Android phone

March 2, 2021

If you’ve got an Android phone, be it a Nexus 5 or a Galaxy Note 3, there are all kinds of cool things you can do with it: from custom ROMs, alternative launchers, apps of all shapes and sizes, LED notifications, gesture controls, icon packs and tweaks, hacks and secrets from here until the cows home. But there are only five things that every single Android owner simply must do. Here they are.

No matter which Android you own, you simply must do these five things. / © ANDROIDPIT

1. INSTALL ANDROID DEVICE MANAGER

How Android Device Manager is not pre-installed on every single Android phone I simply don’t know. Android Device Manager is a great tool that lets you track a lost or stolen phone, remotely lock it, ring it, or delete its contents and even display a lock screen message for anyone that finds it. It may not be the sexiest thing you do with your Android phone, but it should be the first thing you do.

No Android device should be without Android Device Manager. / © ANDROIDPIT

2. SUPERCHARGE YOUR WI-FI

Did you know in Google Chrome’s settings you can tell your favorite browser to save you time and money by reducing your data usage? No? Most people don’t. By using this setting, I’ve cut my data usage by 30 percent in the last month. How’s that for easy savings? Go to Chrome > Settings > Reduce Data Usage and turn it on.

Everyone should tell Chrome to compress webpages before downloading them. / © ANDROIDPIT

Likewise, did you know you can tell your phone to avoid poor Wi-Fi connections and Just go to Settings > Wi-Fi > Advanced Wi-Fi Optimization and turn it on to save battery while Wi-Fi is on. While you’re at it, be sure to check the box to avoid poor Wi-Fi connections so you’re not sucking precious battery power trying to connect to crappy Wi-Fi. Always keeping your Wi-Fi on while asleep also saves battery life by not having to constantly reconnect every time you wake your phone up.

The Advanced Wi-Fi Settings is a great place to save time, money and battery life. / © ANDROIDPIT

3. PUSHBULLET ALL THE THINGS

There aren’t too many apps that I think absolutely everyone should use, because everyone has different tastes, needs and habits. But Pushbullet is different. Everyone, and I mean everyone, should be using it.

Pushbullet connects all your devices for sharing links, calls, SMS and even files. / © Pushbullet

You can push links on your phone to your tablet, links from your PC to your phone or links from your phone to all of your devices. Copying and pasting URLs is alike, so 1999. Pushbullet also notifies you of SMS or calls on your PC and you can transfer files between all of your devices with Pushbullet too.

Pushbullet connects your phone, tablet, PC, Chrome browser and more. / © ANDROIDPIT

4. SAVE TIME WITH NFC

Unless you’re already an NFC fan, most people don’t even realize what NFC is, how it works or what it can do for you. But NFC is brilliant. A single tap can pair your Bluetooth headphones to your phone, transfer all of the contents of your old phone to a new one, or even send a default message to a contact when you walk in the door at home.

See that NFC logo on those headphones? One tap and you’re paired. / © ANDROIDPIT

Heck, some guy even implanted an NFC chip in his hand so he’d never have to unlock his phone again. You don’t have to go that far, but some NFC-equipped devices and a pack of NFC tags will change your life and save you precious time. NFC is one of the coolest and underrated things to do with your Android.

5. SETUP LOCK SCREEN SECURITY

If your adventurous nature stops a little short of implanting an NFC chip in your person, the next best thing to do is setup your lock screen security. I am forever surprised by just how many of my friends don’t have lock screen security set up.

Finger scanner, Knock Code, PIN or pattern lock – pick one! / © ANDROIDPIT

If you lose your phone or have it stolen do you really want that thief to have access to all the intimate corners of your smartphone? No? Then set up a pattern or PIN lock right now. Just go to Settings > Security > Screen lock or on some devices Settings > Lock Screen to set up your preferred type of lock screen security. Seriously, do it right now.

What else should everyone do with their Android? Share your tips in the comments.

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5 Quick And Easy Online Marketing Tips

March 2, 2021

If you have a message you’d like to get out to the public, or a website you want to promote but don’t know how to go about it, then here are 5 quick and easy online marketing tips anyone can do. Most people new to online marketing think it is a difficult task to promote their own website or business online, that’s just not true. The wonderful thing about the internet is that some of the best marketing tips online are free. Have a look at the list below, you’ll sure to find a marketing tip that’s just right for you.

• Locate blogs that allow you to post your website –

Whether you want to promote a product, message or your business website, locate a blog that is in the same industry as your product, website or message. You want to find a blog that allows you to post links. Once you find one, leave a friendly message inviting others to visit your site. You could also mention in your post how your service or product can benefit them. Don’t heavily promote you website though, as this tends to disinterest potential visitors to your site.

• Start your own blog

– Create a blog that revolves around your business website, then post helpful information that people can use. The great thing about creating a blog is that it doesn’t cost anything to set up, except your time. As people visit your blog, you can then direct them with links to your business website.

• Research keywords

– The secret to unlocking the success of any online marketing efforts online is using vital keywords in all of your articles and posts, on both your website and blog. Think about what choice keywords your potential customers will most likely use to search for the services or products that you are offering. Once you have a list of ideal keywords, you then want to create post and articles using them. In this way, people can more easily find your website when they use search engines.

• Craigslist

– Of the 5 quick and easy online marketing tips anyone can do, Craigslist has the potential to be the most effective for any new service, product or message that you want to get out to the world. Whether you realize it or not, many people love Craigslist, there are millions of people who visit and use the site daily. All you have to do is find the category that best describes you product or service and then click on the ‘post’ button to enter your promotional online marketing message. It’s that easy! To post on Craigslist though, you will need to create an account. This is also true when starting up your own blog. Be careful not to overly promote your business on Craigslist, or other peoples’ blogs, doing this can flag your posts as spam!

• Twitter and Tweeting

– Out of all the 5 quick and easy online marketing tips you can utilize to market your business; Twitter is hard to beat in comparison. That’s good news for you! Choose a username that best reflects, or is most relevant to the topic of your business. Doing this allows for users searching for a specific topic, or keyword, to locate your profile, and ultimately to click on the link to your business website.

Using any of the 5 quick and easy online marketing tips mentioned above requires you to focus on well written and descriptive posts and headlines. Having interesting headlines and well written and descriptive material will generate the maximum amount of clicks on the links leading to your website. All of the above mentioned 5 quick and easy online marketing tips, you can easily research further, so that you can get the most out of what each one has to offers.